Meet VideoAmp: A Software and Data Company Revolutionizing Media Measurement in the Age of AI

Meet VideoAmp: A Software and Data Company Revolutionizing Media Measurement in the Age of AI

In today's fast-paced advertising world, artificial intelligence (AI) has become a critical factor in optimizing campaigns and reaching the right audience. With the increasing complexity of the advertising ecosystem, startups like VideoAmp are stepping up to tackle the challenges that come with it.

In a market where advertisers, agencies, and media sellers are constantly seeking innovative ways to measure and optimize their advertising efforts, VideoAmp is making waves with its cutting-edge software and data-driven solutions. The company's mission is clear: to create a data-driven advertising ecosystem that transforms how media is valued, bought, and sold.

VideoAmp's platform is designed to unify audiences across traditional TV, streaming video, and digital media, offering the unique capability to connect media exposures directly to an advertiser's sales. This breakthrough in measurement and optimization is revolutionizing the advertising landscape, allowing stakeholders to transact with confidence using VideoAmp's independent measurement as a multi-platform media currency.

The recent news of VideoAmp securing $150 million in a Series G funding round, led by Vista Credit Partners, is a testament to the startup's potential and the industry's recognition of its value. This latest funding round brings the total capital raised to over $450 million, following a successful Series F round of $275 million in 2021.

One of VideoAmp's key strengths lies in providing real-time insights for advertisers and media sellers to plan and measure their media investments effectively. In doing so, VideoAmp is challenging established players like Nielsen, offering a fresh perspective and a competitive edge.

With its measurement and currency solutions already adopted by 13 linear and streaming publishers, major media holding companies, independent agencies, and over 75 advertisers, VideoAmp is poised to reshape the advertising landscape, making it more data-driven, efficient, and effective. As AI continues to play a pivotal role in advertising, startups like VideoAmp are at the forefront, driving innovation and redefining industry standards.